Picking The Right Agent

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Last year the founder and leader of Keller Williams Realty, Gary Keller, gave a speech to agents from all over the country.

And he said this profound thing (I’m paraphrasing) - During pandemic and into 2021, we were in a service first, skills second market - a heart up and head down market. Now we are in a skills first, service second market - a head up heart down market.

So what does this mean?

  • It means that the skill of your agent is paramount.

  • It means their experience is the difference between you selling quickly for top dollar or languishing away on the market with little to no showings or offers.

  • It means their marketing tools are helping you stand out in a landscape that is becoming more and more crowded.

  • It means their relationship with other agents can make or break a deal.

Lets be honest - in 2021 it didn’t take much skill to help buyers and sellers with their home purchase. Now is a different story and the agent you pick to represent you could make all the difference.